Trend analysis Essay Example | Topics and Well Written Essays - 1500 words

stylus analysis - Essay ExampleThe clothing line is always in way of life and adjusted to the changing trends. In addition to this, the clothes and accessories argon 100 % US made and their designing and manufacturing is not outsourced to other countries.1. COUTURE CLASSIC Couture classic is the main source of revenue for the company. It is targeted towards people who love distinctive fabric. The clothes ar hand-tailored and cover tailored shirts, pants, vests and leather jackets.According to the companys sales person, the collection is aimed for high sewing and high sewing. The clothes are custom made and designed according to the requirements of private clients. Keeping in view the companys product line, the competition in the demeanor industry of Los Angeles is very intense. The largest concentrations of fashion designers work in either California or New York. Los Angeles ranks as a global fashion center (industry information of fashion designers). It is the largest manufact uring area in the western U.S. and home of many top designers. A short look at the competitors of Couture, the clothing company is given below1. DOMESTIC COMPETITORS The local competitors of couture are Juicy couture, Oscar de la Renta, Cherokee jeans, 1921 Denim, Butterfly dropout, Affliction clothing, Antic denim, Davinci clothing, Catch a fire clothing, Salvage, Smet clothing and so forth These designers cover the breadth of clothing lines under their roofs (Los Angeles fashion industry profile 12)2. INTERNATIONAL COMETITORS The international labels competing in the fashion industry of LA, California are Nike, Crossroads, Armani, Levis, Adidas, Diesel, Dolce and Gabbana, Gucci, Armani, Versace, Fendi, Prada, Copula, Ebba etc.In addition to this, the retail and sweeping stores in LA fashion district has made the clothing industry much more competitive. Therefore, Couture has to exercise forward looking strategies