Fast food case study Essay Example | Topics and Well Written Essays - 2500 words

Fast food case study - Essay ExampleFurthermore, changing lifestyle of young generations have also played considerable component in the growth of the industry (Report Linker, 2013).Industry growth is characterised by following dominant factors of increasing urbanisation increasing number of working parents leading to cut cooking time at home and changing lifestyle. Mobile foods stalls and fast food service providers are expected to grow with fastest mistreat mainly due to time and price benefit. Mobile food service is forecasted to outdo $2.5 billion by 2017.Attraction of China to world requires no emphasis. virtually recently World Bank has raised the frugal growth forecast for the year 2013 to 8.4% as compare to forecast growth of 8.1% issued in Oct 2012 (China Daily, 2012a). Though eating place industry is not only dominated by the economic growth but the fact remains that growth is highly dependent on the economic as disposable income constituting the main driving factor. C hinas full service eatery industry (expectedly) generated 61.0% or $287.8 billion of the total $471.8 billion of supply subsector in 2012. The restaurant industry reported 16.5% of steady growth in revenue in last five years. Opportunity in Chinese restaurant industry can also be gauged from high fragmented characteristic with 2.8 million above restaurants in this industry in the year 2012. Further, four major(ip) players only accounted for 0.7% of total industry revenue while chain and franchising operations accounted only 3.0% of revenue in 2012 (IBIS World. (2012).With above statistics giving highly attractive ensure of global growth as well as regional hot cake China in restaurant industry the underlying report develops sagaciousness of Chinese external environment for restaurant launching. The assessment is aimed to prepare homework grounds for the fast food restaurant to